The Experiment Moimoi—Look at Me!
The Experiment Moimoi—Look at Me!

Moimoi—Look at Me!

By Kazuo Hiraki

$7.95

Publication Date: March 30, 2021

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Ages 0 to 3, Grades P to P

Developed by researchers in Japan, Moimoi is proven to captivate babies—and even settle their crying and fussing!

Meet moimoi—the colorful creatures scientifically proven to distract and delight your fussy baby!

Playful moimoi have bold stripes and big, bright eyes. Babies find them captivating and will even stop crying to look! When Dr. Kazuo Hiraki tested many different designs at the University of Tokyo “Baby Lab,” babies looked at moimoi for twice as long as the competition. Parents in Japan swear by moimoi and have purchased over 500,000 books—and your newborn or toddler will love the high-contrast art and silly sounds of moimoi, too!

About the Author

Dr. Kazuo Hiraki oversees the Hiraki Lab for baby studies at the University of Tokyo, where he measures babies' eye motion and brain activity to assess their development and self-awareness. He has coauthored four Moimoi series books in Japan.Jun Ichihara has illustrated over 30 books for children, including Moimoi-Look at Me! and Moimoi-Where Are You?.

Format: Board Book

Length: 24 pages

Publisher: The Experiment

ISBN: 9781615197804

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