Penguin Press No Rules Rules: Netflix and the Culture of Reinvention Penguin Press No Rules Rules: Netflix and the Culture of Reinvention
Penguin Press No Rules Rules: Netflix and the Culture of Reinvention Penguin Press No Rules Rules: Netflix and the Culture of Reinvention

No Rules Rules: Netflix and the Culture of Reinvention

By Reed Hastings

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Publication Date: September 8, 2020

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Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world’s most innovative, imaginative, and successful companies

There’s never before been a company like Netflix. Not only because it has led a revolution in the entertainment industries; or because it generates billions of dollars in annual revenue; or even because it is watched by hundreds of millions of people in nearly 200 countries. When Reed Hastings co-founded Netflix, he developed a set of counterintuitive and radical management principles, defying all tradition and expectation, which would allow the company to reinvent itself over and over on the way to becoming one of the most loved brands in the world.

Rejecting the conventional wisdom under which other companies operate, Reed set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, adequate performance gets a generous severance and hard work is irrelevant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees never need approval, and the company always pays top of market. When Hastings and his team first devised these principles, the implications were unknown and untested, but over just a short period of time they have led to unprecedented flexibility, speed, and boldness. The culture of freedom and responsibility has allowed the company to constantly grow and change as the world, and its members’ needs, have also transformed.

Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world’s most influential business thinkers, dive deep into the controversial philosophies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from his own career, No Rules Rules is the full, fascinating, and untold story of a unique company making its mark on the world.

Story Locale: California

About the Author

Reed Hastings co-founded Netflix in 1997, and has been Chairman and CEO since 1999. In 1991, Reed founded Pure Software, which was acquired by Rational Software in 1997. Reed is an active educational philanthropist and served on the California State Board of Education from 2000 to 2004. He is currently on the board of several educational organizations including KIPP and Pahara. Reed is also a board member of The City Fund. Reed received a BA from Bowdoin College in 1983, and an MSCS in Artificial Intelligence from Stanford University in 1988. Between Bowdoin and Stanford, Reed served in the Peace Corps as a high school math teacher in Swaziland.

Erin Meyer is the author of The Culture Map: Breaking Through the Invisible Boundaries of Global Business, and a professor at INSEAD, one of the world’s leading international business schools. Her work has appeared in Harvard Business Review, the New York Times, and Forbes.com. In 2019 Erin was selected by the Thinkers50 as one of the 50 most influential business thinkers in the world.

Author Residence: California

Format: Hardcover

Length: 320 pages

Publisher: Penguin Press

Publication Date: September 8, 2020

ISBN: 9781984877864

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