Moimoi, Where Are You?: A High-Contrast Peekaboo Book for Babies

Ages 0 to 4, Grades P to K

How to calm a crying baby? Try moimoi—the high-contrast shapes chosen by babies, for babies!

Moimoi was named The Wall Street Journal’s Best Baby Board Book of the Last Twenty Years

Meet “moimoi,” the playful shapes that babies love to look at! At the University of Tokyo, Dr. Kazuo Hiraki wanted to create a book based on babies’ actual preferences. He found that moimoi held babies’ attention for twice as long as other designs—and a star was born. Now, the bestselling Japanese series crosses the ocean with Moimoi—Look at Me! and Moimoi, Where Are You? High-contrast books for babies don’t have to be black and white: Jun Ichihara’s vivid artwork will enchant babies from birth to age 3 with a full rainbow of bold hues. Moimoi, Where Are You? continues the fun of Moimoi—Look at Me! with deluxe die-cuts that create a clever game of hide-and-seek. Delight (or distract) your baby by saying “moimoi” every which way, as their new favorite shapes vanish and reappear with every page turn. Peekaboo, moimoi!

About the Author

Professional artist Jun Ichihara has illustrated over 30 books for children.