Queso, Just in Time

• Prepublication galley distribution 
• Online consumer advertising campaign 
• Targeted social media advertising campaign 
• Digital assets available 
• Promotion at festivals and conventions 
• Social media influencer campaign 
• Shelf Stuff / HarperKids social media promotion    
• Cross-promotion through author’s website and social media profiles 
• Promotion on harpercollinschildrens.com and harpercollins.com    
• Browse Inside at publication 
• Pitch to major print, online, regional, and trade publications for interviews and reviews 
• Select author appearances with school visits 
• Pitch for select festivals 

Pura Belpré Award-winning author Ernesto Cisneros takes readers “back to the future” in this funny and heartfelt time-travel tale about family, grief, and love that stretches across the years. Give to readers who love Erin Entrada Kelly, Gordan Korman, and Jason Reynolds!

Quetzalcóatl Castillo—Queso for short—has had an ache in his heart that won’t go away ever since his father’s death. More than anything, he wishes he could spend time with his dad again.

After whispering that wish one night under the light of the moon, Queso wakes up the next morning in 1985. With twelve-year-old Pancho—the kid who will grow up to be his dad.

Even though he has no idea what to do, Queso is just happy to be by his dad’s side again. But while Pancho is confident when scoring on the foosball table or standing up to bullies, he doesn’t think he’s smart enough to reach for his dreams.

If only Pancho believed in himself the way Queso does, who knows what his story could be? 

• Specific online assets include: 
  • Microvideo 
  • Custom graphics 
  • Stylized book photos 
  • Inclusion in relevant blog content  
  • Inclusion in New Releases posts 
• Featured in HarperKids newsletter 
• Dedicated finished book outreach to influencers 
• Promotion during seasonal and/or commemorative moments, such as Hispanic Heritage Month